Monokel Eyewear is a sustainable unisex sunglass label based in Stockholm, Sweden. Each frame is handcrafted with tremendous attention to detail in a process taking well over three months. Their brand philosophy stems from a mix of simplicity and functionalism, paired with an endless curiosity for the human mind and its need for creative expression.
Our photographer Mark Kiszely was tasked to create the campaign editorial of their SS19 collection which introduced three new designs; Aki, Luna and Rio.
By matching the architectural environment to the collection’s design process, Mark was able to capture a vibe that communicates the brands approach to creating timeless, sustainable and understated eyewear, made to be worn. By working with individuals who are closely associated with the brand the project reflected the humble, approachable community ethos present in the final images as well as in the behind the scenes atmosphere.
Team Work makes the Dream Work
Photography – Mark Kiszely
Styling – Alma Helgesson
Model 1 – Lamin
Model 2 – Loke
Model 3 – Alma