Pixels + girls = Pixies. A fashion brand that stands up for teenage girls who have become victims of digital bullying. Pixies commit to fighting cyber bullying and to protect these teenage girls. The Pixies brand book visualizes the brand through its values and graphic design.
Creating the Brand
Our Creator Luana Tummers approached the brand creation process of Pixies by mapping it’s vision, mission and core values. Once defined she was able to translate these into the brands visual identity which was manifested in the brand book.
All of the graphic design work was also done by Louana in order to maintain a tight link with her conceptual vision for the brand and its visualisation through logos and other visual brand assets.